Bobby Morris

Managing Partner

Bobby is a seasoned finance and operating executive with more than 25 years experience in investment banking, private equity, and direct business ownership. He has completed transactions as an M&A advisor, as an investor principal, and as an operator. This experience is unique and ideally suited to the business model of 4848 Partners and its middle market clients. Prior to 4848, Bobby was a Co-Founder and Managing Director of Boxwood Partners, a middle market M&A advisory firm. Prior to Boxwood, he worked at Harris Williams & Co., and other investment banks doing M&A and other capital markets activities, and has held direct operating roles as a co-founder and CFO of a private equity backed business and also served as a principal making investments in a variety of middle market businesses. Over the course of his career he has worked on large deals (e.g., the IPO of CarMax back in 1997), small deals (including start-ups with no revenues), and everything in between. Through 4848, Bobby is currently CEO of Shockoe Commerce Group, a leading manufacturer and retailer of Yoga products, and Frigus Brands/NIVIS, a startup snow sports lifestyle brand. Bobby has a B.S. in Commerce from the University of Virginia as well as an M.B.A. from UVA’s Darden School.